Ways to Build Back-links to Your Website for Free!

INTERNAL BACK-LINKS

In our introduction above, we mentioned that back-links are the term best associated with external links to your site and pages, but internal links also match the term. All back-links contribute to the way search engines interact with your website because they help the site crawlers used to develop and update search engine indexes understand how your content relates to content on other websites.

GUEST POSTING

It may sound like you’ll just be helping another site build their resources and generate more views for themselves, but this is very much a case of helping each other out. After all, guest posting is very different from ghostwriting. As a ghostwriter, you get no credit for the content whatsoever. But every guest post is entirely credited to the writer, not the hosting site.

 BLOG AND FORUM COMMENTS

Everybody finds themselves turning to the blogs they follow for information, but sometimes readers want or need something more than what the post has to offer. This is where you step in. Find blogs that cover your industry, whether directly or by posting on some of the products and (or) services that form part of your own, and start following them. There are a lot of reasons for you to do so, and we’ll talk more about them later on in this article, but one of the easiest ways doing so can help you build backlinks is by going through the comment section.

 BROKEN LINKS

This technique is very similar to the Moving Man Method, except instead of looking for links that are old or blank pages you’re looking for links that give a 404 error. If you’ve spent any time on the internet at all, the chances are high that you’ve come across a 404 error a couple of times at least. When a site has been taken down entirely, existing back-links on other sites will result in a 404 error. We call these “broken links”—and they’re bad news for SEO on the site hosting them.

WEBSITE FEEDBACK SITES

An excellent way to not only generate backlinks but also get input on how to improve your site’s user experience is to submit your website to one of the many, many feedback sites.

GOOGLE+

If you haven’t already created a Google+ profile account, we recommend you do so, because it’s an easy way to build a backlink to your site. All you need to do is sign up for free, add a link to your site in the Introduction section, and start interacting with other Google+ users. The more time you spend communicating and sharing, the more exposure your backlink will generate for your site, so like all SEO practices, it’s going to be an ongoing, long term process. Over time, you’ll be getting more and more referrals via your Google+ profile, making it an increasingly powerful backlink.

SOCIAL MEDIA

This is something of an extension to the above section on Google+, which we felt deserved its spotlight. Other social media platforms can be just as important as a platform to generate backlinks for your site and to promote your content. In fact, it’s so viable and popular an option that people have made a career out of being Social Media Marketing Managers.

CREATE QUALITY CONTENT

To generate backlinks on social media, through guest posting, and pretty much most of the methods we’ve mentioned, you need to have quality content on your site. You certainly won’t be able to use the broken link method with any success if your site doesn’t provide quality content!

SPY ON YOUR COMPETITORS

To help you create good content that will earn your site backlinks, you want to spy on your competitors. Why? Because the chances are that they’ve got great content that is already ranking well and has generated a lot of backlinks.

Directory Submission

Directory submission is defined as the practice of submitting your website URL and its details on the web in a directory under a particular category. This is a way which helps you to improve your link building.